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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder Yves Pigneur
PDF Download Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder Yves Pigneur
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Product details
Paperback: 288 pages
Publisher: John Wiley and Sons; 1st edition (July 13, 2010)
Language: English
ISBN-10: 9780470876411
ISBN-13: 978-0470876411
ASIN: 0470876417
Product Dimensions:
7.4 x 0.8 x 9.4 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
647 customer reviews
Amazon Best Sellers Rank:
#1,912 in Books (See Top 100 in Books)
I think the concepts for the business model might be good. But this book is so poorly designed I'm having a very hard time reading it. I'm a graphic designer, and my work includes book design, and I love an interestingly designed book. But fun design should always take a back seat to readability. I'm not sure why they felt the need to make the type so small, and so low contrast, and on glossy paper. The design choices are really interfering with readers getting full value out of the book.I only remember one book that I had trouble reading - a novel that had page after page of italic text. I'm not ready for large type books, but the design of this one is ridiculous.
The "Kindle" version of this book cannot be read on Kindle device or the browser-based Kindle Cloud Reader. It can only be read on a PC using the Kindle application. I recommend purchasing a printed version instead of the Kindle version.
It looks like a middle school art class decided to design a book. Tiny font with lots of big open spaces on every page. Some pages are white, some black, some blue. You have to read the table of contents to decipher the meaning. Why not just use a header? Different fonts that seem randomly placed. 4-color graphics that don't provide any information at all, just for decoration. There was some good information in this book, but it makes you work too hard to find it. Like trying to find pearls of wisdom in a cartoon. Thanks Amazon for your generous return policy. This one's going back.
This is an amazing book. It is very well crafted. Full of well thought diagrams that helps you develop a real modern business plan from scratch, or evaluate an ongoing business.I plan to use its content in my university classes next term, because the methodology developed in the book is concise and complete for the XXI century.I will also use its methodology in business, in order to evaluate, reevaluate and develop new business propositions.I recommend this reading to everyone interested in enterprises big or small. It works for individuals, for government agencies, for non profit enterprises and for old fashioned businesses.
[1] How I Heard About The Book...Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?[2] The Lesson/Argument in Three Sentences...If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:- Customer Segments- Value Proposition- Channels- Customer Relationships- Revenue Streams- Activities- Resources- Partners- Cost StructureOnce you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.[3] Why Read It ...If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.[4] Key Chapters ...- Definition of a Business Model- The Business Model Canvas- FREE as a Business Model- Evaluation Business Models- Business Model Design Process[5] Consumption Method [Audio,eBook,Paperback etc] ...Paperback + IPad App.[6] Other Similar Books Worth Checking Out ... was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?[2] The Lesson/Argument in Three Sentences...If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:- Customer Segments- Value Proposition- Channels- Customer Relationships- Revenue Streams- Activities- Resources- Partners- Cost StructureOnce you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.[3] Why Read It ...If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.[4] Key Chapters ...- Definition of a Business Model- The Business Model Canvas- FREE as a Business Model- Evaluation Business Models- Business Model Design Process[5] Consumption Method [Audio,eBook,Paperback etc] ...Paperback + IPad App.[6] Other Similar Books Worth Checking Out ...Business Model You: A One-Page Method For Reinventing Your CareerThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses[7] What Was Missing ...I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.
Another book that is an essential read for entrepreneurs and established business owners. The Business Model Canvas is a great tool to bring all of the basic elements for a business together. Good for planning and good for troubleshooting.
As a serial entrepreneur I have a coffee table book collection that rivals some book stores. This is my second copy as I always have someone over who would like to learn about the essentials of a business plan. I am by no means a teacher but paired with this book I can easily set people on the path to an excellent Business Plan. Anyone who wants an easy to follow book that defines all the business jargon into easy definitions should pick this up.
I've used the business model template from this book more times than I can count, on everything from small projects to new start-ups. I work more in the world of the former and, while that's not what this is made for, it makes a lot of sense to think of new products and services as whole new business models.A lot of people really like the garish layout of this book, with page after page of photos that aren't content, but serve as wallpaper for the written and illustrated content. This is an approach that many people greatly enjoy and has no doubt contributed to the book's success. From an information design standpoint its a travesty, making the book very difficult to read.The information herein is incredibly useful, despite the horrid design and the book's odd dimensions which serve the sole purpose of catering to the wallpaper and not the content. But if you can filter out the wallpaper you'll find a lot of very good information in here which can be creatively applied to create, streamline, or sanity-check any business model.
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