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Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work
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The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical or biotechnology company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization. Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry. Gain an understanding of the inner workings of each functional area in the typical company. Learn the interdependencies among functional areas and how they affect the company's strategic goals. Understand how each functional area impacts the company's financial success. The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out. This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency. Topics covered in the book include: The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution Each function-specific chapter explains: The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including: Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole. Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.Understanding Pharma is an introduction to how pharmaceutical and biotechnology companies actually work, from both a scientific and a business standpoint.
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Product details
Hardcover: 301 pages
Publisher: Syneos Health; 3rd edition (March 12, 2018)
Language: English
ISBN-10: 0976309637
ISBN-13: 978-0976309635
Product Dimensions:
9.2 x 7 x 1 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#81,552 in Books (See Top 100 in Books)
I purchased this book as a pharmacist on internship at a biotech company. I like how the book is structured. It’s easily digestible and full of general data about the U.S. healthcare sector, but there are just too many big mistakes for a book presenting summary data from external publications. I’ve noticed 4 (2 major) so far and am only on page 56. It’s a waste of time when the reader walks away not knowing what to believe.Attaching a couple of helpful examples in case the publisher actually reads this.Attachment 1 is an expanded pie chart that’s mislabeled. The specialists come out of the PCP slice and the PCP subspecialties come out of the specialists slice.Attachment 2 is a misleading chart. The emerging market slice is over twice as large as the EU, but the difference is only 4 billion. The “rest of the world†slice is also twice as large but presents $100 billion, half the EU.
This is a great book for anyone getting into Pharma.
Answers most/all the questions you may have had about how companies in this industry work.
Having working as an employee of multiple Pharma companies, and as a director of consulting for Pharma and Biotech companies, I believe this book provides a great overview of the industry. Believe it should be priced a little lower though.
Exactly as described. Good Quality.
This is a very comprehensive book. Highly recommended for anyone who wants to learn all the nuances of the pharmaceutical company.
Very comprehensive information on the industry
The content is comprehensive and balanced, a very good intro for people who are interested in the pharma business but without any background in it. I took one star off because of the high price.
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